Take Advantage of Our 35 Years of Print Production & Mailing Experience & Knowledge
Understanding exactly how each direct mail marketing project should best be executed – including sheet-fed, web, digital, large format, highly personalized mailers and promotional items. Is one of the cornerstones of how we’ve helped impact our clients’ marketing success since 1984.
Our direct mail production experts provide recommendations on the types of print formats that have proven to achieve the best results and are at the same time, the most cost-effective to produce. Our clients truly value the combination of increased response and reduced costs.
Boomerang Marketing & Printing own state of the art software, printing & direct mail equipment. From campaign and design inception, through production and delivery to the USPS, we control all critical aspects, from start to finish. We provide the level of quality and print expertise that is critically important to our clients.
We can produce a wide variety of printed formats for you, including:
Postcards, Catalogs, Booklets, Annual Campaigns, Membership Drives, Envelope packages, Self-mailers, Branded Promotional Product Kits
We will help you analyze your direct mail marketing results and determine how profitable it is for your company. Whether you’re a direct mail veteran or are new to the game and thinking about launching your first campaign, Boomerang can equip you with the tools and knowledge required to succeed in direct mail marketing. Knowing and understanding how to target your customers is essential to direct mail marketing. Once you’re familiar with your demographic and have a complete understanding of your customer’s interests, you can start your journey to direct mail marketing success. Boomerang will be there to guide you through every step of the way.
LETTERSHOP MAILING SERVICES
Lettershop & Direct Mail , Can Be Complex & Confusing – Partner with Boomerang and We’ll Make It Easy.
Whether it is 5,000 basic #10 mailings, 50,000 oversized postcards, or 100,000 complex multi-
component packages, Boomerang is the single source for all your print, lettershop and mailing
Requirements.
Our direct mail marketing services include:
Data hygiene – NCOA, deceased, apartment append, merge/purge, deduping and custom projects
Personalization – simple messaging to complete one-to-one personalization
Postage reduction program – using a combination of commingling and drop shipping
Confused? It’s ok, this stuff is complex. No matter what level of experience you have, it’s always nice to
have a team of friendly and knowledgeable team members on your side. You’re not alone when you’re
with Boomerang. We’ll help you with data hygiene, programming, personalization, commingling, drop
shipping and more.
Data Enhancement Services:
CUSTOMER PROFILING:
1. Understanding Customer Behavior: our profiling service, will analyze your customer database.
We create an in-depth report on your customer’s demographic makeup and purchasing
behaviors
a. Boomerang applies your clients buying behavior and “looks for” prospects that have the
same attributes as your clients, that are not buying from your company.
b. Boomerang compiles a report on prospects that are an exact match of your current
client base and choose those prospects as highly likely to buy your services and target
that population with direct mail campaigns.
2. The Results: dramatically increased response rates and ROI (Return on Investment)
a. Increased response rates to a specific call to action
b. Purchase, donate or membership increased, based on specific call to action